- Rocket, an Indian AI startup, launched a platform that generates consulting-grade product strategy reports starting at $25 per month.
- The company raised a $15 million seed round from Accel, Salesforce Ventures, and Together Fund.
- Rocket grew from 400,000 to 1.5 million users across 180 countries since September 2025.
- CEO Vishal Virani says the platform targets what comes before vibe coding: deciding what to build.
Vibe Coding Is Easy. Knowing What to Build Is the Hard Part
Everyone can write code now. Cursor, Replit, Lovable, Claude Code, Codex — the tools are everywhere and getting cheaper by the week. Rocket, a startup based in Surat, India, argues the real bottleneck has shifted upstream. “Everyone can generate the code now. It has become a commodity,” CEO Vishal Virani told TechCrunch. “But what to build is something which everyone is missing.”
Rocket 1.0 generates detailed product strategy documents from simple text prompts: pricing models, unit economics, go-to-market plans, competitive intelligence. The output looks like a consulting deck, not a chatbot response. The platform pulls from over 1,000 data sources including Meta’s ad libraries, Similarweb’s API, and proprietary crawlers to track competitors, monitor website changes, and analyze traffic trends.
$250 for a McKinsey-Grade Report, Not $250,000
Pricing starts at $25 per month for app-building features, $250 for strategy and research, and $350 for the full platform with competitive intelligence. The $250 tier generates two to three “McKinsey-grade” research reports alongside product builds, positioning Rocket as a fraction-of-the-cost alternative to traditional consulting engagements that run into the tens of thousands.
The numbers back the traction. Rocket raised a $15 million seed from Accel, Salesforce Ventures, and Together Fund in September 2025. Since then, the user base has jumped from 400,000 to over 1.5 million across 180 countries. The startup reports annualized average revenue per user around $4,000, gross margins above 50%, and 20-30% of its customers are small and medium-sized businesses. The team is 57 people, headquartered in Surat with operations in Palo Alto. TechCrunch noted that some of Rocket’s analysis appeared synthesized from existing data rather than independently verifiable information — a caveat worth keeping in mind before basing business decisions on AI-generated strategy.
