A LinkedIn company page is the simplest way to establish a professional AI-era brand presence for your business. It lets you publish updates, attract talent, showcase products, and build credibility with investors and customers — all from a single page that ranks well on Google. Creating one takes under 10 minutes.
You need a personal LinkedIn account that is at least 7 days old with Intermediate profile strength or above. You also need a company name, a logo, and a short description. LinkedIn verifies that you are authorized to represent the company by confirming your email domain or current position.
How to Create a Company Page on LinkedIn in 2026
- Step 1: Log into your LinkedIn account.
- Step 2: Click the For Business grid icon in the top navigation bar.
- Step 3: Select Create a Company Page.
- Step 4: Choose a page type: Small Business (under 200 employees), Medium to Large Business, Showcase Page, or Educational Institution.
- Step 5: Fill in your company name and website URL.
- Step 6: Set your LinkedIn public URL — choose a clean slug like
/company/your-brand. - Step 7: Upload your logo (300x300px recommended) and cover image (1128x191px).
- Step 8: Write a tagline (120 characters max) that describes what your company does.
- Step 9: Add your industry, company size, and headquarters location.
- Step 10: Write a description (up to 2,000 characters). Include relevant keywords for search visibility.
- Step 11: Click Create page. Your page is now live.
- Step 12: Invite your connections to follow the page from the admin dashboard.
FAQ: LinkedIn Company Page
› Is a LinkedIn company page free?
Yes. Creating and maintaining a LinkedIn company page is completely free. LinkedIn offers paid features like Sponsored Content and LinkedIn Recruiter, but the page itself costs nothing to set up or operate.
Yes. Creating and maintaining a LinkedIn company page is completely free. LinkedIn offers paid features like Sponsored Content and LinkedIn Recruiter, but the page itself costs nothing to set up or operate.
› Can I create a LinkedIn company page from my phone?
Yes. You can create a company page from the LinkedIn mobile app on iOS and Android. Tap the menu icon, select “Create a Company Page,” and follow the same steps as on desktop.
Yes. You can create a company page from the LinkedIn mobile app on iOS and Android. Tap the menu icon, select “Create a Company Page,” and follow the same steps as on desktop.
› How many followers do I need to get a custom URL?
You can set a custom URL immediately when creating the page. There is no follower threshold. Go to your page’s admin settings and edit the public URL to match your company name.
You can set a custom URL immediately when creating the page. There is no follower threshold. Go to your page’s admin settings and edit the public URL to match your company name.
› Can I have multiple admins on a LinkedIn company page?
Yes. The page creator can add other LinkedIn members as admins with different roles: Super Admin, Content Admin, or Analyst. Go to Admin Tools > Page Admins to manage access.
Yes. The page creator can add other LinkedIn members as admins with different roles: Super Admin, Content Admin, or Analyst. Go to Admin Tools > Page Admins to manage access.
› Do I need a personal LinkedIn account to create a company page?
Yes. LinkedIn requires a personal account to create and manage a company page. Your personal profile must be at least 7 days old with Intermediate profile strength or above.
Yes. LinkedIn requires a personal account to create and manage a company page. Your personal profile must be at least 7 days old with Intermediate profile strength or above.
Why Create a Company Page on LinkedIn
- Build brand credibility — a LinkedIn page signals legitimacy to investors, partners, and potential hires who search your company name.
- Attract talent passively — job seekers follow company pages to track openings, culture updates, and team growth.
- Rank on Google — LinkedIn company pages rank high for branded search queries, giving you another first-page result for your business name.
- Publish content for free — post company news, product launches, and thought leadership directly to your followers’ feeds.
- Showcase your team — employees can link their profiles to the page, building a visible talent roster.
- Access analytics — LinkedIn provides follower demographics, post performance, and visitor data to help you refine your content strategy.
How to Optimize Your LinkedIn Company Page
- Complete every field in the admin panel — LinkedIn rewards fully filled-out pages with higher visibility in search results and recommendations.
- Post at least twice a week — pages that publish consistently get 2x more engagement according to LinkedIn’s own data.
- Use a high-quality cover image that communicates your value proposition — treat it like a billboard, not a stock photo.
- Add a custom button to your page header — choose “Visit website,” “Contact us,” or “Learn more” depending on your primary goal.
- Invite your personal connections to follow the page in the first week — LinkedIn gives new pages a 100-invitation credit per month.
- Encourage every employee to list your company as their current employer — each connected profile adds organic reach to your page.
What You Can Do With a LinkedIn Company Page
- Post text updates, images, documents, polls, and video content directly from the page admin dashboard.
- Create job listings that appear in LinkedIn Jobs and link back to your company page.
- Run targeted ads using Campaign Manager to promote posts, drive website traffic, or generate leads.
- Add a Products tab to showcase specific offerings with customer reviews and call-to-action buttons.
- Create Showcase Pages for sub-brands, product lines, or regional divisions under your main company page.
- Use LinkedIn Events to promote webinars, meetups, and conferences directly from your page.
Best Prompts to Try When Building Your LinkedIn Company Page
Write a 2,000-character LinkedIn company description for a startup that does [describe your product]. Include keywords: [your industry], [your target audience], [your main feature].
Write a 120-character LinkedIn tagline for a company that helps [target audience] with [core value proposition].
Write 5 LinkedIn post ideas for a new company page in the [your industry] space. Focus on thought leadership, not promotion.
Rewrite this company description for LinkedIn. Make it professional, keyword-rich, and under 2,000 characters: [paste your current description].
Write a LinkedIn post announcing the launch of our company page. Keep it under 200 words. Mention what we do and invite people to follow.
List 10 content ideas for a LinkedIn company page in the B2B SaaS space that would attract engineering talent.
Write a LinkedIn job description for a [role title] at a startup. Include company culture, responsibilities, and required skills. Keep it under 300 words.
LinkedIn Help: Create a Page | LinkedIn for Business | LinkedIn
