- Netflix raised prices on all U.S. plans on March 26, with the ad-supported tier climbing to $8.99 per month.
- The standard plan now costs $19.99 per month, and the premium plan hits $26.99 — both up $2.
- Extra member add-ons also increased, with ad-free extras now at $9.99 per month.
- The hike comes as Netflix plans to spend $20 billion on content in 2026.
Every Netflix Plan Gets More Expensive Starting March 26
Netflix confirmed on March 26 that it is raising prices across every U.S. subscription tier. The ad-supported plan, launched in 2022 as the budget-friendly entry point, now costs $8.99 per month — a $1 increase from its previous $7.99 price tag. The standard ad-free plan jumps $2 to $19.99 per month, and the premium tier rises to $26.99 per month.
Extra member fees are climbing too. Adding a viewer to an ad-supported plan now costs $6.99, up from $5.99. Adding one to an ad-free plan costs $9.99, up from $8.99. That represents an average 11% increase across Netflix’s entire U.S. product suite, according to The Hollywood Reporter.
325 Million Subscribers and a $20 Billion Content Budget
Netflix can afford to push prices because it has the leverage to do so. The company closed 2025 with more than 325 million paid subscribers worldwide, up from 301 million a year prior. Q4 2025 revenue hit $12.05 billion, a 17.6% year-over-year increase, while net income surged 29.4% to $2.41 billion.
The company said it expects to spend $20 billion on content in 2026, up from $18 billion in 2025. That money is fueling a push into video podcasts, livestreaming events, and a full mobile app overhaul featuring vertical video feeds and cloud gaming. Netflix is also licensing roughly 20 shows from Paramount Skydance, including “Matlock” and “SEAL Team,” after walking away from its $82.7 billion bid for Warner Bros. Discovery in February.
New subscribers see the updated prices immediately. Existing members will be notified by email one month before the new rates apply to their accounts. Netflix last raised U.S. prices in January 2025, which was itself the first standard-tier increase in three years. The pattern is clear: as long as subscriber growth holds and content spending climbs, Netflix will keep testing what the market will bear.
Netflix | Source: TechCrunch | Variety | CNBC
